Darwin's Ark — Branding, Web Design & Print
Darwin’s Ark utilizes a unique brand visual system, strategy, and website where pet owners obtain genome sequencing kits and interact with scientists and the global pet owner community. The visual language is engaging and speaks to the general public from the scientific community, encouraging dog owners to become loyal Citizen Scientists. The data collected from dog owners around the world have been used to progress the understanding of canine health & applied to projects devoted to improving longevity.
STUDIO: 360DESIGN
CREATIVE DIRECTOR: Ronnie Peters
DESIGN DIRECTOR: Chase Hostler
DEVELOPMENT: Joshua Beckerman
CLIENT: Harvard, Broad Institute
Selected Works
AirTerra — Brand, Web & Marketing DesignBrand Identity
Darwin's Ark — Harvard Genomic ResearchBrand Identity
Zoonomia — Harvard Mammalian Research DatabaseBrand Identity
HyperloopTT — Branding & Digital Product DesignDigital Product Design
HealthPULSE — MIT Media Lab A.I. EngineBrand Identity
Turnt — Typeface DesignTypeface Design
Posters — Various Print + MotionPoster Design
NYPL Works — SIBL RebrandingProject type
GLU Gay Life Unites — Brand IdentityBrand Identity
YUDU — Brand IdentityBrand Identity