De Facto Inc. – Web Design, Art Direction & Strategy
Branding, site design and art direction for one of New York's finest boutique fashion photography agencies. Use of refined and irreverent typography highlights the work of a diverse roster of talents. Slideshow grids and intuitive navigation allow users to see an array of content before clicking into the site. Static elements and hover states maintain the brand's youth, with a cool air of indifference.
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Selected Works
AirTerra — Brand, Web & Marketing DesignBrand Identity
Darwin's Ark — Harvard Genomic ResearchBrand Identity
Zoonomia — Harvard Mammalian Research DatabaseBrand Identity
HyperloopTT — Branding & Digital Product DesignDigital Product Design
HealthPULSE — MIT Media Lab A.I. EngineBrand Identity
Turnt — Typeface DesignTypeface Design
Posters — Various Print + MotionPoster Design
NYPL Works — SIBL RebrandingProject type
GLU Gay Life Unites — Brand IdentityBrand Identity
YUDU — Brand IdentityBrand Identity