YUDU – Brand Identity & Marketing

Yudu Bloc is the rebranding of the toy company Yoda, in order to highlight their new product line of interlocking blocs each with programmable technology that can be used to create mini robots that can operate simple functions. The company's goal is to instill engineering skills in children up to curious adults and the brand design of the company is meant to convey that purpose. The result is a modular logo made of flat bloc shapes similar to the contents of the box. Each letter represents a different bloc set, with different functionality, forming a visual system that indicates skill level and achievement.

Print
Print
YUDU_Poster_Mock_001
YUDU_Package_Mock_002
YUDU_Store_002a
BAG_MOCKUP_2019V2_2
Floating Business Cards Mockup by Anthony Boyd Graphics

Selected Works

AirTerra — Brand, Web & Marketing DesignBrand Identity

Darwin's Ark — Harvard Genomic ResearchBrand Identity

Zoonomia — Harvard Mammalian Research DatabaseBrand Identity

HyperloopTT — Branding & Digital Product DesignDigital Product Design

Shared History Project — Virtual Museum & Traveling ExhibitionBrand Identity

HealthPULSE — MIT Media Lab A.I. EngineBrand Identity

FUTURE LOVERS: Some Assembly Required — Thesis DesignThesis Design

Turnt — Typeface DesignTypeface Design

Posters — Various Print + MotionPoster Design

NYPL Works — SIBL RebrandingProject type

GLU Gay Life Unites — Brand IdentityBrand Identity

De Facto Inc — Web Design + Art DirectionWeb Design

YUDU — Brand IdentityBrand Identity