YUDU – Brand Identity & Marketing

Yudu Bloc is the rebranding of the toy company Yoda, in order to highlight their new product line of interlocking blocs each with programmable technology that can be used to create mini robots that can operate simple functions. The company's goal is to instill engineering skills in children up to curious adults and the brand design of the company is meant to convey that purpose. The result is a modular logo made of flat bloc shapes similar to the contents of the box. Each letter represents a different bloc set, with different functionality, forming a visual system that indicates skill level and achievement.

Floating Business Cards Mockup by Anthony Boyd Graphics